Eddie, the wannabe Innovator held the fort whilst the highly trained officials went after the escaped idea. The Innovator’s role is to assess the Dreamer’s output and evaluate the best way for it to manifest. There are many options but only one route is perfect.
So, now the Dreamers have given us a story - how do RYOT tell it? Innovators explore a range of options: webisodes, 360 video, blog posts, AR & VR campaigns, editorial or just quality video content. But they’ll never do anything for the sake of it, or because it’s on trend. Innovators believe in RYOT’s Oath: become the story - and will always pick the route that tells the story in the way it needs to be told.