At the heart of the facility lies the CPH. This is where RYOT is able to scan, process and understand billions of pieces of information from over three trillion different users.
These insights are farmed in response to our clients' brand goals and are the foundation for the award-winning creativity that’s displayed in the content creation rooms throughout the rest of the building.
This part of the tour also focuses on the Partner Collection - a video series built and co-produced with a brand partner. Each of these concepts are built with brand goals in mind and shaped around first party data, content white space and targeted distribution.